February 22, 2022


Session Description:

Learn how to turn your camp’s stories into marketing gold!

With the right messaging, your camp will be able to better communicate who you are and what you do to recruit staff and campers! Learn how large corporations use data and think about how to apply those strategies to your marketing plan. Be inspired by what other camps are doing from Travis Allison.

Leave with a sneak peek behind the new #ThanksToCamp program.


Travis Allison

Travis Allison hates mushy fruit but loves jam. It’s not just fruit that Travis thinks about in great detail. His creative and conscientious persona has made him a keynote speaker at camp conferences across the US, Canada, and Russia. Travis knows his mission: to help organizations create spaces where children and young adults can be truly noticed and appreciated. Go Camp Pro: https://gocamp.pro/

Tuğberk Hasanoğlu

Tuğberk is an experienced digital marketing consultant and has been working with businesses across EMEA and APAC at Google for 6 years. He is currently an automation product lead for small and mid-sized business sales teams in APAC. Prior to his current role, he worked with advertisers from retail, finance, branding and education verticals to help them achieve their business objectives with Google marketing solutions. He was a camper and coach at Future Stars where he grew up during teenage years. He still uses his leadership and problem-solving learnings from camp to solve business challenges at work.

Session video recording:


John Jorgenson


Kate Taylor

Breakout room hosts:

Albina Khazieva, Ruth Feng, Luis Rivero

ICF Academy Support Team:

Dr. Gwynn Powell, Dr. Simon Sambrano, Alexia Sideri, Pablo Casas


Fun Facts:

3 breakout rooms with closed captions in Russian, Spanish, and Chinese

Participants: 73

Countries: 20

Total time: 98 min

Mean participation time: 70 min


Favorite quotes of the event:


The notes, translations and the links that were mentioned during the event, are available in the Resource Library of ICF Connect, in the ICF Academy folder. You may log in to access them in www.myicfconnect.net. If you do not have an ICF Connect account you may create one as an Affiliate at no cost.